Session on Brain-Body Interactions in Consumer Decision Making
Speaking Engagements
Seminars, conference presentations, and public talks.
2026
AI-driven Interpretable Visual Features for Demand Neuroforecasting
Deconstructing the Roles of Brand, Design, and Consistency in Consumer Choice with Generative AI
Content-Aligned Cover Design: A Multimodal Deep Learning Approach to Understanding and Enhancing Media Cover Success
Deconstructing the Roles of Brand, Design, and Consistency in Consumer Choice with Generative AI
Managing Innovation Risk in Package Design with Bayesian AI-Assisted Creation
2025
Leveraging Generative AI to Create Visual Content in Digital Advertising
Leveraging Generative AI to Create Visual Content in Digital Advertising
Leveraging Generative AI to Create Visual Content in Digital Advertising
Leveraging Generative AI to Create Visual Content in Digital Advertising
Leveraging Generative AI to Create Visual Content in Digital Advertising
2024
Leveraging Generative AI to Create Visual Content in Digital Advertising
Leveraging Generative AI to Create Visual Content in Digital Advertising
Leveraging Generative AI to Create Visual Content in Digital Advertising
2023
Unstructured Data with Modern AI in Marketing
Biological Age and its Value to Marketing Theory and Practice
Leveraging the Social Network Structure of Influencers to Understand and Predict User Engagement
The Promises and Pitfalls of Consumer Genomics and Epigenetics
Bayesian Deep Learning for Small Datasets with Applications to Marketing: Towards Models that can be Trusted
Bayesian Deep Learning with Small or Unbalanced Datasets with Applications to Marketing
2022
Bayesian Deep Learning for Small Datasets with Applications to Marketing: Towards Models that can be Trusted
Biological Age and its Value to Marketing Theory and Practice
Genetic Data: Potential Uses and Misuses in Marketing
2021
Presentation in Special Session on Health and Technology
Bayesian Deep Learning with Small or Unbalanced Datasets with Applications to Marketing
2020
Bayesian Deep Learning For Small Datasets: Leveraging Information from Product Pictures
Bayesian Deep Learning For Small Datasets: Leveraging Information from Product Pictures
Bayesian Deep Learning For Small Datasets: Predicting Sales From Bottle Design
Neural Attribute Normalization: An Application to Marketing with Deep Learning
Neural Attribute Normalization: An Application to Marketing with Deep Learning
Genetic Data: Potential Uses and Misuses in Marketing
Neural Attribute Normalization: An Application to Marketing with Deep Learning
Set-wise Attribute Normalization : A Neural Decision Model for Discrete Choice
2019
Sequential Optimal Inference for Experiments with Bayesian Particle Filters
Sequential Optimal Inference for Experiments with Bayesian Particle Filters
Sequential Optimal Inference for Experiments with Bayesian Particle Filters